Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels. Prerequisite(s): restricted to students in the B.I.T. degree program.Lectures three hours a week.

BIT 2002 [0.5 credit] Marketing in the IT sector

Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels. Prerequisite(s): restricted to students in the B.I.T. degree program.Lectures three hours a week.


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