An introduction to the principles and practices of international business. Topics include political and cultural differences, trade theory, global marketing, global human resource management and global strategy. Precludes additional credit for BUSI 2701. Prerequisite(s): registration in B.I.B.Lectures three hours a week.
An introduction to the principles and practices of international business. Topics include political and cultural differences, trade theory, global marketing, global human resource management and global strategy. Precludes additional credit for BUSI 2701. Prerequisite(s): registration in B.I.B.Lectures three hours a week.