Introduction and assessment of key new marketing tools and approaches, including internet marketing, relationship marketing, direct marketing; effective adoption and implementation of these tools and approaches across industries and organizations. Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.

BUSI 3204 [0.5 credit] Marketing: New Tools and Approaches

Introduction and assessment of key new marketing tools and approaches, including internet marketing, relationship marketing, direct marketing; effective adoption and implementation of these tools and approaches across industries and organizations. Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.





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