Promotion as communication process and marketing tool. Integrating advertising, direct/digital marketing, interactive media, sales promotion, public relations, personal selling through strategic planning (research, budgeting, organizing, creative and media strategy), execution, and campaign evaluation. Regulatory, ethical, social issues considerations. Prerequisite(s): BUSI 2208 or BUSI 2204 with a grade of C- or higher.Lectures three hours a week.
Promotion as communication process and marketing tool. Integrating advertising, direct/digital marketing, interactive media, sales promotion, public relations, personal selling through strategic planning (research, budgeting, organizing, creative and media strategy), execution, and campaign evaluation. Regulatory, ethical, social issues considerations. Prerequisite(s): BUSI 2208 or BUSI 2204 with a grade of C- or higher.Lectures three hours a week.