Theories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues. Prerequisite(s): third-year standing and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.
Theories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues. Prerequisite(s): third-year standing and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.