Theories and practices of marketing in not-for-profit organizations including government. Similarities and differences between marketing in not-for-profit and for-profit organizations, and the key issues faced by marketers in developing marketing strategies in not-for-profit organizations. Prerequisite(s): third-year standing and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.
Theories and practices of marketing in not-for-profit organizations including government. Similarities and differences between marketing in not-for-profit and for-profit organizations, and the key issues faced by marketers in developing marketing strategies in not-for-profit organizations. Prerequisite(s): third-year standing and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.