The marketing function in international markets from a managerial perspective. Environments of foreign markets in relation to the marketing management functions of product, price, distribution and communication strategy and marketing research. International expansion methods, joint ventures and other business alliances, and international marketing. Prerequisite(s): third-year standing and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.
The marketing function in international markets from a managerial perspective. Environments of foreign markets in relation to the marketing management functions of product, price, distribution and communication strategy and marketing research. International expansion methods, joint ventures and other business alliances, and international marketing. Prerequisite(s): third-year standing and BUSI 2204 or BUSI 2208 with a grade of C- or higher.Lectures three hours a week.