Traditional socio-psychological theories of consumer behaviour. Current literature and the fundamental theories and concepts from various disciplines. Motivation, personality, perception, learning, communication of innovations, attitude theory, role theory, lifestyle analysis, consumerism. Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 with a grade of C or higher.Lectures three hours a week.
Traditional socio-psychological theories of consumer behaviour. Current literature and the fundamental theories and concepts from various disciplines. Motivation, personality, perception, learning, communication of innovations, attitude theory, role theory, lifestyle analysis, consumerism. Prerequisite(s): third-year standing, and BUSI 2204 or BUSI 2208 with a grade of C or higher.Lectures three hours a week.