In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice. Prerequisite(s): BUSI 2208 and one of BUSI 3205 or BUSI 3207 with a grade of C or higher in each.Lectures three hours a week.

BUSI 4208 [0.5 credit] Marketing Management

In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice. Prerequisite(s): BUSI 2208 and one of BUSI 3205 or BUSI 3207 with a grade of C or higher in each.Lectures three hours a week.





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