A study of the modes of persuasion used in commerce, government and civil society. Prerequisite(s): COMM 1101 or JOUR 1000 and second-year standing in Communication Studies, or PAPM 1000 and registration in the Bachelor of Public Affairs and Policy Management, or permission of the School of Journalism and Communication.Lectures three hours a week.
A study of the modes of persuasion used in commerce, government and civil society. Prerequisite(s): COMM 1101 or JOUR 1000 and second-year standing in Communication Studies, or PAPM 1000 and registration in the Bachelor of Public Affairs and Policy Management, or permission of the School of Journalism and Communication.Lectures three hours a week.