The application of marketing principles to the challenges faced by public and not-for-profit organizations seeking to promote socially beneficial behaviour. Students will learn communications strategies and tactics that support social marketing initiatives. Prerequisite(s): COMM 2101 and third-year standing in Communication Studies, or permission of the School of Journalism and Communication.Lectures three hours a week.
The application of marketing principles to the challenges faced by public and not-for-profit organizations seeking to promote socially beneficial behaviour. Students will learn communications strategies and tactics that support social marketing initiatives. Prerequisite(s): COMM 2101 and third-year standing in Communication Studies, or permission of the School of Journalism and Communication.Lectures three hours a week.