Critical analysis of some of the major constructs and basic mechanisms of the advertising system, including an examination of the social, political-economic and cultural implications of advertising. Precludes additional credit for MCOM 3408 (no longer offered). Prerequisite(s): COMM 2101 and third-year standing in Communication Studies or permission of the School of Journalism and Communication.Lecture three hours a week.
Critical analysis of some of the major constructs and basic mechanisms of the advertising system, including an examination of the social, political-economic and cultural implications of advertising. Precludes additional credit for MCOM 3408 (no longer offered). Prerequisite(s): COMM 2101 and third-year standing in Communication Studies or permission of the School of Journalism and Communication.Lecture three hours a week.