Basic problems and practices in marketing. Marketing planning tools and strategies of firms. Precludes additional credit for BUSI 2208. May not be used for credit toward B.Com. or B.I.B. Prerequisite(s): restricted to students enrolled in B.I.D., B.P.A.P.M., Minor in Business, Minor in Entrepreneurship, Management Concentration in Engineering, or B.C.S. (Business Stream).Lectures three hours a week.
Basic problems and practices in marketing. Marketing planning tools and strategies of firms. Precludes additional credit for BUSI 2208. May not be used for credit toward B.Com. or B.I.B. Prerequisite(s): restricted to students enrolled in B.I.D., B.P.A.P.M., Minor in Business, Minor in Entrepreneurship, Management Concentration in Engineering, or B.C.S. (Business Stream).Lectures three hours a week.