Overview of the marketing function within the firm. Introduction to key marketing concepts and principles. Covers business environment analysis, strategic decision making (segmentation, targeting, positioning), marketing mix planning (product, price, place promotion). Analysis of marketing problems using cases and major project. Restricted to students enrolled in B.Com. or B.I.B. Precludes additional credit for BUSI 2204. Prerequisite(s): BUSI 1004, ECON 1000 and one of BUSI 1701, PSYC 1001, PSYC 1002, SOCI 1001, SOCI 1002.Lectures three hours a week.
